Natusan | Gamified Campaigns · Branding · Social · Web

Led the redesign of Natusan’s brand identity, aligned with its sustainability ethos and Mars guidelines. Delivered a cohesive content strategy and 250+ assets across digital, social, email, and web, including 20 assets developed for a test-and-learn program. Creative efforts drove +46% revenue growth, +16% AOV, and improved engagement, consistency, and acquisition.

Market: UK
Category: Brand Identity · Multi-channel · Social · CRM · Web · Motion
Role: Lead Designer & Art Director (varies by project)
Software: Illustrator, Photoshop, After Effects, Procreate, Figma, Playable, AI, InDesign