Pedigree & Dreamies | Sampling Campaigns · Paid Social

Developed performance-driven Meta and TikTok creative for two distinct brands: Pedigree, focused on dog-owner sampling and trial, and Dreamies, centred on playful cat-treat creative to drive engagement and redemption. The campaigns delivered a 2% average CTR, a 10% increase in sample requests, and a 5% uplift in engagement through tailored, platform-native creative.

Market: UK
Category: Paid Social, Digital Sampling
Software: Photoshop, After Effects
Role: Lead Designer