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Petite Amélie Mother’s Day | DTC Campaign · E-commerce System

Led concept development and visual direction for a Mother’s Day campaign focused on emotional storytelling and conversion. Created a scalable cross-channel system spanning homepage and social, using AI-generated imagery as requested in the brief and refining each asset to align with Petite Amélie’s brand tone, product range, and visual world.

Market: EU
Category: DTC Campaign · E-commerce · Social & Display
Role: Lead Designer
Tools: Gemini, Claude, Photoshop

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