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Wamo Visa‑Perks | Display Ads · FinTech Marketing

Led concept development and creative direction for Wamo’s Visa Perks campaign targeting SME audiences. Developed two digital ad routes centred on savings, trust, and partner value, combining AI-assisted copy exploration with final visual design. Supported A/B testing through creative variations that helped assess different messaging and visual approaches.

Market: UK & Europe
Category: Display Ads · Campaign Design · Fintech Marketing
Role: Lead Designer
Software: Gemini, Claude, Figma, Photoshop, Illustrator

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